There are more than 30 available car brands in the Canadian market, where actually, half of these, are luxury car brands. On this article, I've grouped these all by origin and the average total sales reached during 2017 in the Canadian territory. Additionally, I've added the market share among a total of 1,925,554 vehicles sold in Canada, with the purpose of demonstrating market preference and overall sales behavior.
German Luxury Car Brands
German brands dominate the luxury sector in Canada, representing around 6,4% of the market share for vehicles sold during 2017. This means that every 100 cars in Canada sold last year, 6 were luxury German vehicles.
- Mercedes-Benz: 51,930 Units Sold - 2,54% market share.
- BMW: 38,562 Units Sold - 1,89% market share.
- Audi: 36,007 Units Sold - 1,76% market share.
- Porsche: 8,249 Units Sold - 0,40% market share.
Japanese Luxury Car Brands
Japanese automakers rank as the second most popular luxury vehicles in Canada. All three together, share almost 3% of the entire new vehicle market, with Lexus as the most popular brand.
- Lexus: 24,765 Units Sold - 1,21% market share.
- Acura: 20,300 Units Sold - 1,00% market share.
- Infiniti: 12,433 Units Sold - 0,61% market share.
American Luxury Brands
While way more popular in the U.S. than in Canada, regarding market share, American brands share a decent market penetration among the Canadian luxury customers:
- Buick: 18,983 Units Sold - 0,93% market share.
- Cadillac: 13,330 Units Sold - 0,65% market share.
- Lincoln: 8,107 Units Sold - 0,40% market share.
- Tesla: 2,400 Units Sold - 0,14% market share.
More European Luxury Car Brands
Lastly, the non-german but still European luxury car brands that are also available in Canada. Top sellers: Land Rover & Volvo. And also, please note that Alfa Romeo started selling in Canada in the last quarter of 2016.
- Land Rover: 9,145 Units Sold - 0,45% market share.
- Volvo: 7,102 Units Sold - 0,35% market share.
- Jaguar: 4,620 Units Sold - 0,23% market share.
- Maserati: 1,246 Units Sold - 0,06% market share.
- Alfa Romeo: 1,113 Units Sold - 0,05% market share.
Lastly, I would like to mention Genesis, the Korean automotive luxury division that started in 2016 and has been progressively introducing their models in North America. During 2017, Genesis reached 525 Units Sold and a 0,04% Market share.
For a full list of all models among all previously mentioned brands, feel free to use our Car Lease Explorer or jump directly to the Luxury vehicle tool:
